Olé

Chicago Bulls

Number of Tweets: 33.4 K
Number of Followers: 2.54 M

The franchise that Jordan built is celebrating 50 years, and they're doing it with swagger (on social media). While the team on the court is scrambling to earn the final playoff spot, their Twitter is glittered in gold to celebrate the franchise's historical landmark. Although the team is struggling, they are still loaded with star power like Derrick Rose, Pau Gasol, and Jimmy Butler, giving the account plenty to work with. Scrolling through, the feed features a balanced mix of "off-the-court" content, game recaps, highlight videos, promos and retweets. This is the FIRST account we've reviewed that actually retweets fan accounts, so extra points for that!

Average Score: 4.875
Aesthetics: 4.5
The gold is a cool touch to emphasize the success this franchise has seen over the last 50 years. The logo matches the theme, and stands proudly at the top of the page. Half a point lost for lack of hashtag.
Useful/Informative Content: 5
Off-the-court, game highlights, interviews, updates, promos, and just about everything you could ask for.
Creativity: 4
There is a variety of content, but point lost for having pretty standard content (lack of memes, etc.)
Engagement: 5
The account actually retweets fan accounts! A quick look at how many likes and retweets each tweet gets also reveals that the account is engaging their fans extremely well.