This is a blog review of the official Twitter accounts of ten NBA teams. I have developed a ranking system to evaluate each account, with scores ranging from 1(lowest) - 5(highest) in the following categories: Aesthetics | Useful/Informative Content | Creativity | Engagement
Friday, March 8, 2024
Tuesday, February 21, 2023
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Thursday, March 31, 2022
Sunday, March 14, 2021
Tuesday, April 19, 2016
Flying High
Atlanta Hawks
Number of Tweets: 51.5 K
Number of Followers: 507 K
Ladies and gentlemen, I present to you the king of NBA Twitter: The Atlanta Hawks. With a brand new logo and uniforms, this franchise is going full-blown millennial (they hosted a "Swipe Right" night this season). And the Twitter account follows in stride, as this is a franchise that understands its audience, and furthermore how to reach them. With a striking and unique cover photo for the playoffs, the aesthetics already scream, "Hey, we're cool, relevant, and ready to post." This is the only account we have looked at thus far that consistently retweets and responds directly to fans. The feed is a multifarious display of highlights, updates, retweeted fan accounts, interviews and off-the-court content. Very current (and eventually dated) phrases and hashtags like "Major Key," coupled with emojis, make the account extremely young and hip. Last year, the account gained notoriety for adding a "w" to the handle for "Hawks" for every time the team continued their historic win streak. It's hard to ask for much more from an NBA Twitter account.
Average Score: 4.75
Aesthetics: 4.5
Pictures, emojis, videos, and a compelling cover photo. Only thing I'd like to see is a hashtag incorporated somewhere in the profile.
Useful/Informative Content: 4.5
There are tons of highlights, interviews, off-the-court content, and engaging posts that fill out the feed of this account.
Creativity: 5
Scrolling through, you'll find a litany of emojis, gifs, themed photos and current pop-culture references. The account currently has a setting that strikes through every "c" on the page, as they are playing the Celtics in the playoffs right now.
Engagement: 5
The account is constantly retweeting fan accounts and responding directly.
Number of Tweets: 51.5 K
Number of Followers: 507 K
Ladies and gentlemen, I present to you the king of NBA Twitter: The Atlanta Hawks. With a brand new logo and uniforms, this franchise is going full-blown millennial (they hosted a "Swipe Right" night this season). And the Twitter account follows in stride, as this is a franchise that understands its audience, and furthermore how to reach them. With a striking and unique cover photo for the playoffs, the aesthetics already scream, "Hey, we're cool, relevant, and ready to post." This is the only account we have looked at thus far that consistently retweets and responds directly to fans. The feed is a multifarious display of highlights, updates, retweeted fan accounts, interviews and off-the-court content. Very current (and eventually dated) phrases and hashtags like "Major Key," coupled with emojis, make the account extremely young and hip. Last year, the account gained notoriety for adding a "w" to the handle for "Hawks" for every time the team continued their historic win streak. It's hard to ask for much more from an NBA Twitter account.
Average Score: 4.75
Aesthetics: 4.5
Pictures, emojis, videos, and a compelling cover photo. Only thing I'd like to see is a hashtag incorporated somewhere in the profile.
Useful/Informative Content: 4.5
There are tons of highlights, interviews, off-the-court content, and engaging posts that fill out the feed of this account.
Creativity: 5
Scrolling through, you'll find a litany of emojis, gifs, themed photos and current pop-culture references. The account currently has a setting that strikes through every "c" on the page, as they are playing the Celtics in the playoffs right now.
Engagement: 5
The account is constantly retweeting fan accounts and responding directly.
Tuesday, April 12, 2016
Luck of the Irish
Boston Celtics
Number of Tweets: 17.9K
Number of Followers: 1.84M
"The Official Feed of the 17-time World Champions." Hell of a way to introduce your franchise on social media. The Celtics, as their quote suggests, are one of the most accomplished and well-known franchises in American professional sports. With a classic green and white look that cannot be confused and a plethora of banners hanging in their lofty rafters, they benefit from having some of the most devoted fans in the NBA. For a twitter account, this presents a grand opportunity for the franchise to repay their fans with engagement. Surprisingly, however, the Celtics' don't seem to be doing a great job. Despite a rough couple of seasons, they are primed to make the playoffs again, generating a lot of excitement. That being said, the likes per post are pretty low, and the feed doesn't seem to resonate with the following. To their credit, they used the account to go around Boston and give away free playoff tickets by posting pictures of iconic places and encouraging fans to be the first to meet them.
Average Score: 2.625
Aesthetics: 2
The cover photo is kind of confusing and overbearing, featuring a literal explosion of green from what appears to be their home stadium. In addition, the feed has many posts of just text, without emojis, pictures, or video. Overall, the account has pretty weak aesthetics.
Useful/Informative Content: 3.5
There are a ton of quotes from coach and player interviews, but perhaps too many. The feed does provide in-game updates and some off-the-court content. They also used the account to give away playoff tickets, which is pretty useful for their fans.
Creativity: 2.5
While the ticket giveaway was creative, not much else about the account is. There is a lack of emoji usage, gifs, funny pictures or posts.
Engagement: 2.5
The account does recognize its fans, but rarely, if ever, retweets or responds directly to them. Additionally, their posts seem to get very little attention, suggesting that their followers aren't very engaged with the account.
Number of Tweets: 17.9K
Number of Followers: 1.84M
"The Official Feed of the 17-time World Champions." Hell of a way to introduce your franchise on social media. The Celtics, as their quote suggests, are one of the most accomplished and well-known franchises in American professional sports. With a classic green and white look that cannot be confused and a plethora of banners hanging in their lofty rafters, they benefit from having some of the most devoted fans in the NBA. For a twitter account, this presents a grand opportunity for the franchise to repay their fans with engagement. Surprisingly, however, the Celtics' don't seem to be doing a great job. Despite a rough couple of seasons, they are primed to make the playoffs again, generating a lot of excitement. That being said, the likes per post are pretty low, and the feed doesn't seem to resonate with the following. To their credit, they used the account to go around Boston and give away free playoff tickets by posting pictures of iconic places and encouraging fans to be the first to meet them.
Average Score: 2.625
Aesthetics: 2
The cover photo is kind of confusing and overbearing, featuring a literal explosion of green from what appears to be their home stadium. In addition, the feed has many posts of just text, without emojis, pictures, or video. Overall, the account has pretty weak aesthetics.
Useful/Informative Content: 3.5
There are a ton of quotes from coach and player interviews, but perhaps too many. The feed does provide in-game updates and some off-the-court content. They also used the account to give away playoff tickets, which is pretty useful for their fans.
Creativity: 2.5
While the ticket giveaway was creative, not much else about the account is. There is a lack of emoji usage, gifs, funny pictures or posts.
Engagement: 2.5
The account does recognize its fans, but rarely, if ever, retweets or responds directly to them. Additionally, their posts seem to get very little attention, suggesting that their followers aren't very engaged with the account.
Thursday, March 24, 2016
Olé
Chicago Bulls
Number of Tweets: 33.4 K
Number of Followers: 2.54 M
The franchise that Jordan built is celebrating 50 years, and they're doing it with swagger (on social media). While the team on the court is scrambling to earn the final playoff spot, their Twitter is glittered in gold to celebrate the franchise's historical landmark. Although the team is struggling, they are still loaded with star power like Derrick Rose, Pau Gasol, and Jimmy Butler, giving the account plenty to work with. Scrolling through, the feed features a balanced mix of "off-the-court" content, game recaps, highlight videos, promos and retweets. This is the FIRST account we've reviewed that actually retweets fan accounts, so extra points for that!
Average Score: 4.875
Aesthetics: 4.5
The gold is a cool touch to emphasize the success this franchise has seen over the last 50 years. The logo matches the theme, and stands proudly at the top of the page. Half a point lost for lack of hashtag.
Useful/Informative Content: 5
Off-the-court, game highlights, interviews, updates, promos, and just about everything you could ask for.
Creativity: 4
There is a variety of content, but point lost for having pretty standard content (lack of memes, etc.)
Engagement: 5
The account actually retweets fan accounts! A quick look at how many likes and retweets each tweet gets also reveals that the account is engaging their fans extremely well.
Number of Tweets: 33.4 K
Number of Followers: 2.54 M
The franchise that Jordan built is celebrating 50 years, and they're doing it with swagger (on social media). While the team on the court is scrambling to earn the final playoff spot, their Twitter is glittered in gold to celebrate the franchise's historical landmark. Although the team is struggling, they are still loaded with star power like Derrick Rose, Pau Gasol, and Jimmy Butler, giving the account plenty to work with. Scrolling through, the feed features a balanced mix of "off-the-court" content, game recaps, highlight videos, promos and retweets. This is the FIRST account we've reviewed that actually retweets fan accounts, so extra points for that!
Average Score: 4.875
Aesthetics: 4.5
The gold is a cool touch to emphasize the success this franchise has seen over the last 50 years. The logo matches the theme, and stands proudly at the top of the page. Half a point lost for lack of hashtag.
Useful/Informative Content: 5
Off-the-court, game highlights, interviews, updates, promos, and just about everything you could ask for.
Creativity: 4
There is a variety of content, but point lost for having pretty standard content (lack of memes, etc.)
Engagement: 5
The account actually retweets fan accounts! A quick look at how many likes and retweets each tweet gets also reveals that the account is engaging their fans extremely well.
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