Arrrrrggggg

Cleveland Cavaliers

Number of Tweets: 24.5 K
Number of Followers: 1.07 M

LeBron. If you don't know anything else about the Cavs, at least know that they currently employ the best player in the world. They're also in first place in the East and the favorite to make an appearance in the NBA Finals. It's pretty easy to understand why the Cavs have a big following, both from fans and just the basketball world in general. This provides a great opportunity for their Twitter to impress the basketball world, and they succeed. The branding of the page is bold and consistent, the feed is interesting and creative, and it features fans. This, coupled with the success the team currently sees on the court, makes for fun times in Cleveland.

Average Score: 4
Aesthetics: 4
The cover photo is bold and appealing, even featuring a hashtag. Additionally, the profile pic compliments and reflects the cover photo for consistency. Just about every tweet has a picture or video, and it all just ties in very well. Point lost for a small lack of creativity between profile pic and cover photo.
Useful/Informative Content: 4.5
The feed features all the content one could ask for: in-game updates, highlights, funny media, interviews, highlights, and promotions.
Creativity: 4
Funny memes, emojis, and creative promos are featured throughout the feed, as well as good "off-the-court" content.
Engagement: 3.5
The account gets good rewteet and like numbers, but only occasionally retweets accounts (and it is rarely fans).