Rub-a-Dub-Dub

Golden State Warriors

Number of Tweets: 51.7 K
Number of Followers: 1.47 M

"Dub Nation" is on cloud nine right now, as the Warriors are having a historic season. They are currently on track to beat the Chicago Bulls for the best single season record. With a huge national following this year coming off a season where they won the NBA Finals, their stage is quite large right now. Their Twitter page reflects what you would expect from defending champs who are still on top of the world. At first glance, you see a cover photo showing the players with their championship rings. The beautiful and unique logo of the Golden Gate Bridge stands boldly and proudly in the profile picture, and there is a ton of content (57 K tweets). What do you expect from the champs who have the reigning MVP on their league? This account.

Average Score: 4.13
Aesthetics: 4.5
This team loves their colors and their logo, and they share it boldly. The cover photo shows both the success and personality of the team, and scrolling through the content, you will find tons of pictures, links, and emojis.
Useful/Informative Content: 4.5
The feed is littered with updates on scores, records being set by players and the team, "off-the-court" content, and historical context.
Creativity: 4
There are some really neat graphics and pictures documenting the team's success, use of emojis, and funny gifs (both general and of players). Point lost for being fairly conservative with content.
Engagement: 3.5
Many retweets litter the account, and most of the posts get anywhere between 400-1000 likes. The audience is clearly engaged, but points lost for not responding directly to fan accounts or featuring fans in the feed.