Flying High

Atlanta Hawks

Number of Tweets: 51.5 K
Number of Followers: 507 K

Ladies and gentlemen, I present to you the king of NBA Twitter: The Atlanta Hawks. With a brand new logo and uniforms, this franchise is going full-blown millennial (they hosted a "Swipe Right" night this season). And the Twitter account follows in stride, as this is a franchise that understands its audience, and furthermore how to reach them. With a striking and unique cover photo for the playoffs, the aesthetics already scream, "Hey, we're cool, relevant, and ready to post." This is the only account we have looked at thus far that consistently retweets and responds directly to fans. The feed is a multifarious display of highlights, updates, retweeted fan accounts, interviews and off-the-court content. Very current (and eventually dated) phrases and hashtags like "Major Key," coupled with emojis, make the account extremely young and hip. Last year, the account gained notoriety for adding a "w" to the handle for "Hawks" for every time the team continued their historic win streak. It's hard to ask for much more from an NBA Twitter account.

Average Score: 4.75
Aesthetics: 4.5
Pictures, emojis, videos, and a compelling cover photo. Only thing I'd like to see is a hashtag incorporated somewhere in the profile.
Useful/Informative Content: 4.5
There are tons of highlights, interviews, off-the-court content, and engaging posts that fill out the feed of this account.
Creativity: 5
Scrolling through, you'll find a litany of emojis, gifs, themed photos and current pop-culture references. The account currently has a setting that strikes through every "c" on the page, as they are playing the Celtics in the playoffs right now.
Engagement: 5
The account is constantly retweeting fan accounts and responding directly.